Internet Marketing Services
How To Increase Your Internet Market ShareAdvanced
Internet Systems offers fourteen specialized services to enhance and manage your Internet
marketing efforts. These services are designed to help drive visitors to your site, to
capture them while there, and then to motivate them into returning and becoming regular
customers. This is called spiral marketing, and it can be very successful in promoting an
Internet based business. Our focus is on your success, and we measure that by your
return on investment.
Website Creation/Renovation
We specialize in
creating and maintaining top quality commercial websites. From securing a good
domain name to setting you up with hosting and dial up access, we can handle it all for
you. If you already have your website up and running, but aren't getting the results
you'd hoped for, we can renovate your site so that it's oriented towards producing revenue
for your business as soon as possible.
E-Commerce Shopping
Cart Systems
We can set up and design online ordering systems that allow your visitors to make
their purchases while online. We use advance Java technology to keep it fast,
accurate, and easy to use.
Reciprocal Link Sharing
We research and locate high traffic websites in non-competitive but complementary markets,
and then make inquiries and whatever necessary arrangements to share links between sites,
usually with graphical advertising (i.e. button or banner advertising).
Weekly Newsletters
Topical and interesting, our newsletters drive people to a news page where there are a
host of internal links to other parts of the main site. Each newsletter has brief headline
descriptions of four to five articles, each of which point to a news page on the main
site. The news page simply has a longer description of each article with links to the
original source, and that launches inside a new browser window. In addition, the
newsletter includes advertising for products and direct links to get to those product
pages.
Email List Management
We manage the online participation in online discussion lists by creating interesting topics,
participating in the dialogs, and promoting the website. In addition, we build the
subscription base by joining other complementary lists and making people there aware of
our lists and the website. We can do this while acting in your behalf with copies of all
correspondence being sent to you with blind copy.
Online Visitor Surveys
CGI scripts are used to poll visitors for their opinion in how we can improve the site.
Follow up email and personal discussions refine their input into useful information that
we use to make decisions about what our visitors want and how to deliver it to them.
New Content Acquisition
Research shows us that a dynamic and constantly changing website will bring visitors back
to the site as regular participants. We research your market and find useful and
interesting content to add to your site. We then use direct email with links to the new
content to entice previous visitors to return.
Bookstore Management
Amazon.com and BarnesandNoble.com have affiliate
programs that allow for you to have your own bookstore for your visitors. In addition to
the fees you earn on sales from those visitors that buy books, you also will experience
increased traffic as visitors find your site via the books that are recommended and the
content we provide about those books. In order to keep those people returning to the site,
the books have to be constantly updated with new content.
Banner Ad Management
One way to increase traffic quickly and to build
a base of new visitors is to purchase banner ads on popular portal sites. We manage these
programs and monitor their effectiveness by counting display and click through counts, and
understanding the demographics of portal site visitors. In this way, were able to
know where advertising expenses are paying off and where theyre not.
Price Comparison
Shopping
In the course of selling products online, often
times price plays a major factor in sales. We monitor the pricing of similar product lines
and watch for high profile sites that undercut your pricing. This allows us to be more
competitive and to respond appropriately.
Site Traffic Analysis
Using specialized software and monitoring reports, we know where our traffic is coming
from, what keywords theyre using to find us, and where theyre going while on
the site. We use this information to design the site better, to find our weaknesses in the
search engines and directories, and to fine tune our meta tag data to better match the
most popular search criteria.
Search Engine
Submissions
Using database driven technology, we submit site
data to over 1800 search engines and directories worldwide. We do this while obeying
search engine rules, and being consistent in our delivery. This minimizes mistakes and
increases the opportunity for better placement within the search engines.
Market Competition
Research
We check out your competitions web sites,
their business practices, and the products theyre doing well with. When we see
interesting concepts or methods that we can use, we bring those to your attention, often
with recommendations on how we can do it better. This allows us to be secure in knowing
that were not being outclassed by the competition or missing opportunities that
theyve discovered before us.
Internet Public Relations
We create public news releases about your Internet business,
and promote them into the news media for publication. Our goal is to get you mentioned
with your URL in as many online and traditional magazines and newspapers as possible.

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Copyright © 2000 Advanced Internet Systems. All Rights Reserved.
Revised: October 21, 2001.
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